Ultimate Sports Announces the Release of Its Cosmic Slam Comic Book Featuring Baseball Superstars Mark McGwire, Sammy Sosa, Jeff Bagwell and Dave Justice as Superheroes

LOS ANGELES--(BUSINESS WIRE)--May 19, 1999--Ultimate Sports Entertainment Inc. (OTC BB:ULSP), an entertainment company with operations in the licensing and comic book publishing businesses, announced today the release of its new comic book title Cosmic Slam. It marks the first installment of the company's unique licensing deal with the Major League Baseball Players Association. Cosmic Slam stars Mark McGwire, Sammy Sosa, Jeff Bagwell and Dave Justice.

``I think Cosmic Slam will create some fantastic buzz especially in the markets we are targeting - comics, sports collectibles and baseball fans,'' said Rick Licht, President of Ultimate Sports Entertainment Inc. ``Fans will be excited to see their favorite athletes come to life as comic book superheroes, the brilliant colors popping off each page and the intriguing story lines. We're confident, based on early reaction, that we will be exceptionally successful with this venture.''

Cosmic Slam is the first of four titles featuring baseball superstars as comic book superheroes. Other titles scheduled for release include The Shortstop Squad, Super Sluggers and The Fastball Express. Each title will retail for $3.95 and be sold in selected ballparks throughout Major League Baseball.

Renowned comic book artist Bernard Chang was responsible for the artwork in Cosmic Slam. Chang is well known for his work on DC Comic's Superman and Marvel Comic's New Mutants.

Based in Los Angeles, Ultimate Sports Entertainment is linking their intellectual properties with markets outside of conventional arenas with the tried-and-true comic book format. Other potential markets being targeted includes everything from an animated television show, home videos to action figures and video games. Ultimate Sports is also creating an Internet broadcasting channel based on its comic book properties.

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